Case study · Morris Group International

A scalable CAD-to-CG content system for industrial product marketing.

A scalable CAD-to-CG content system for industrial product marketing.

A scalable CAD-to-CG content system for industrial product marketing.

Morris Group International needed a flexible way to showcase thousands of products without photographing every SKU. Symbolic converted engineering files into photorealistic assets for web, sales, trade shows, and animation.

Morris Group International needed a flexible way to showcase thousands of products without photographing every SKU. Symbolic converted engineering files into photorealistic assets for web, sales, trade shows, and animation.

Client: Morris Group International

Industry: Industrial plumbing

Services: 3D design, animation, CAD pipeline, motion systems, CAD-to-CG pipeline development, digital asset management

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Overview

With thousands of SKUs across dozens of divisions, MGI needed a scalable product content system. Symbolic converted CAD files into photorealistic 3D models and built a pipeline for ongoing content generation.

Impact

MGI now produces marketing content faster and with greater flexibility, keeping products consistent across sales decks, e-commerce, trade shows, and internal materials.

What the CAD-to-CG pipeline makes possible

Deliverables across the production system

01

Digital Product Library

Photorealistic CG models converted from CAD files, organized for future SKU additions.

02

Render Services

Isolated product renders, contextual environments, material variations, and multi-angle shots.

03

Motion & Animation

Stylized product, installation, drain system, and blueprint-style technical animations.

04

Interactive Models

Web-integrated 3D product viewers and interactive exploration for digital platforms.